RouteR
Desktop
E-Commerce
UX Research
UX Design
Timeline
Jun 2025 - Aug 2025
Role
UX Designer
Platform & Tools
Mobile || Figma, Miro, Canva
Skills
Contextual Inquiry, UX Design
OVERVIEW
Problem Statement
LXRInsights’ dashboard made core tasks harder than they should be. Inconsistent timelines, weak visual hierarchy, unclear labels, and fragmented layouts created friction for users, which revealed the need for a more intuitive, research-driven UX.
Main Solutions
Strengthened visual hierarchy for standardization, information architecture, and clearer CTAs.
Used the principle of progressive disclosure to strengthen
onboarding of information for tools.
Redesigned data layout for quick scans and deep dives using structured flows and accordion components.
Impact
Usability testing revealed a 37% decrease in task completion time from ~8 minutes to ~5 after our changes, in addition to higher ratings of user confidence in other pages.
PROCESS
