About Me


I'm Rashi!
I am a UX strategist who blends research and design to create thoughtful, human-centered experiences. With academic foundations in cognitive science, psychology, and UXD, I focus on understanding how people think, perceive, and make decisions. By using those insights, I work to shape clear, effective digital systems.
I prioritize evidence-based decision-making, structuring information and user flows in ways that reduce cognitive load and improve usability. While my work is research-driven, I bring those insights to life through intentional design choices that ensure experiences are not only functional, but meaningful and easy to navigate.
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