Rashi Sawant

Resume

LXRInsights - Net Elixir

Desktop

E-Commerce

UX Research

UX Design

LXRInsights, developed by NetElixir, is an AI-powered e-commerce platform that helps brands analyze customer behavior, identify growth opportunities, and optimize marketing campaigns through their data-driven experimentation features.

Timeline

Jun 2025 - Aug 2025

Role

Lead UI/UX Designer

Platform & Tools

Desktop || Figma, Miro, Excel

Skills

Project Management, UX Research

OVERVIEW

Problem Statement

LXRInsights’ dashboard made core tasks harder than they should be. Inconsistent timelines, weak visual hierarchy, unclear labels, and fragmented layouts created friction for users, which revealed the need for a more intuitive, research-driven UX.

Main Solutions

Strengthened visual hierarchy for standardization, information architecture, and clearer CTAs.

Used the principle of progressive disclosure to strengthen

onboarding of information for tools.

Used the principle of progressive disclosure to strengthen onboarding of information for tools.

Redesigned data layout for quick scans and deep dives using structured flows and accordion components.

Redesigned data layout for quick scans and deep dives using structured accordion components.

Impact

Usability testing revealed a 37% decrease in task completion time from ~8 minutes to ~5 after our changes, in addition to higher ratings of user confidence in other pages.

PROCESS

STEP 1: Initial UX Audit - Previous Dashboard

Original dashboard pictured. Each team member conducted an independent UX audit to identify key strengths and usability issues across the platform, bringing diverse perspectives into the evaluation.

STEP 2: Stakeholder & Background Research

I led stakeholder interviews to align business goals, priorities, and design direction while uncovering key constraints and opportunities that informed product decisions.

STEP 3: Wireframing & Prototyping - New Dashboard

Redesigned and standardized the platform’s visual system across core pages to create a cleaner, more cohesive experience.

Improved onboarding & info architecture in Experiments, aligned Audience Manager and Predictions with updated structural patterns, optimized analytics for quick insights and deeper data exploration, and established scalable layouts for future tools and features.

STEP 4: User Testing & Iterations

I led user testing on our prototypes to compare user feedback across different frames and interactions, identifying which design changes were most effective and which required further refinement. We also measured task completion rates, observing an improvement from approximately 8 minutes to 5 minutes, indicating increased usability and efficiency.

DESIGN

Overview Page

Original Dashboard

Our Redesign

Step 1

Organized Hierarchy

Enhanced visual hierarchy and information architecture to standardize content, clarify CTAs, and improve usability through a collapsible accordion layout for secondary information.

Step 2

Increased Usability

Enabled flexible date-based data exploration through an integrated timeline/date picker, supported by backend logic for dynamic filtering and retrieval across selected date ranges.

Step 3

Visual Design

Improved navigation and visual hierarchy by elevating Dashboard vs. Comparison page toggles, reinforcing customer segment color coding, and replacing gradients with a clearer visual system.

Experiments Page

Original Design

Step 1

Simplified Onboarding

Redesigned the “Start New Experiments” flow using progressive disclosure, reducing task completion time by 37% through validated user testing.

Redesigned the “Start New Experiments” flow using progressive disclosure, reducing task completion time by 37% through user testing.

Step 2

Streamlined Reporting & Insights

Streamlined experiment reporting by consolidating completed experiment views and introducing In-Progress Experiments and Key Insights for improved tracking and visibility.

Streamlined experiment reporting with consolidated views and enhanced tracking through In-Progress Experiments and Key Insights.

Step 3

Enhanced Visuals & Interaction

Modernized data visualization and workflows by redesigning line charts, introducing status/result tags, and adding an action row to streamline user interactions.

Modernized data visualization and workflows, introduced status/result tags, and added an action row to streamline user interactions.

Our Redesign

Predictions Page

Original Design

Step 1

Information Architecture

Redesigned the data layout using structured flows and accordion components to support both quick scanning and deeper exploration of information.

Step 2

Unified Visual Design

Aligned visual patterns, typography, and structure with the product design system while optimizing a scalable three-section layout with two color options.

Step 3

Interaction & Usability

Integrated “Re-Market” into information containers instead of side pop-out page, improved graph labeling, and tested color and interaction styles to enhance usability.

Our Redesign - Graph Open

Our Redesign - ReMarket Open & 2nd Option Color Scheme

FINAL STEPS & TAKEAWAYS

User interviews ran in two rounds of 5, with a second session midway to validate early design directions. For user testing, 10 participants measured task completion time and satisfaction across qualitative and quantitative metrics. I led a final cross-functional meeting to present research, data, and prototypes while organizing all files and documentation for the client's continued use.