When starting, the original LXRInsights dashboard had usability and onboarding issues that make it difficult for users to learn and use the platform efficiently which emphasized a need for specific UX improvements based on research and competitive analyses.
Pictured is the original LXRInsights Home/Overview Page
Inability to consistently choose timelines/dates where needed.
Misalignment with spacing, numbers, and labels.
Poor visual hierarchy with visually weak buttons and missing CTAs.
Needs better color choices with consistency in color based on section.
Pop-ups need to be redesigned based on functionality.
Scattered organizational flow and misalignment with visual hierarchy.
Lack of labels in graphs which can be difficult for new users to understand.
Onboarding and help tools should be clarified for new users.
The three most used pages were those our team focused on. The "Overview/Home", "Experiments", and "Predictions" pages stood out the most due to their high user interaction and the significant usability redesigns they seemed to need.
Flexible timeline/date picker included for data selection.
Increased toggle visibility to strengthen visual hierarchy.
Clear labeling of various buttons for clarity. Ex/ "View More"
Removed gradients for a cleaner look & to emphasize the three color correlation to the high, mid, and low value customers.
Designed prominent and intuitive CTA buttons.
Redistributed alignment and standardized font sizes and colors for a cleaner branding and visual feel for the product.
Implemented an accordion layout to organize clearly with the option to collapse secondary information.
Redesigned a flexible timeline/date picker included for data selection.
Combined "Total Experiments" with "Concluded Experiments" for streamlined reporting
Introduced the "In-Progress Experiments" feature.
Redesigned line charts and overall interface for a cleaner experience.
Redesigned status and result into visual tags.
Added an action row to simplify interactions.
Introduced new feature: "Key Insights".
Unified visual and structural patterns with the overview/home page and overall layout.
Maintained the accordion style information containers but also introduced data previews for quick scanning.
Optimized page to look balanced with three sections and scale to many more.
Introduced clear labeling to each graph.
Rather than a "Re-Market" pop-up, the section will be contained within each information container. This is pictured on the third slide.
Redistributed alignment and standardized font sizes and colors for a cleaner branding and visual feel for the product.
Implemented an accordion layout to organize clearly with the option to collapse secondary information.
